For any artist or photographer with a web site, a principal concern is the ability of people to find their site. You can build it but people and potential customers won't come if they can't find it. With so much of the web traffic on the internet being driven by search engine results, search engine optimization is important to a site's findability. With well over 300 million web sites on the Internet, it's important to understand the techniques that can be used to improve a web site's standing in search engines.

As an artist and photographer myself, my journey along this path has been greatly aided by my background in IT (information technology) and web design and development. My goal is to help other artists and photographers improve the quality and findability of their web sites by sharing what I have learned over the years.

My presentation, Search Engine Optimization for Artists and Photographers Class, will help artists and photographers understand exactly what SEO (search engine optimization) is, what it's components are, and how these components work together to improve a site's standing in the search engines. Topics covered include:

• key terminology
• site factors affecting SEO
• off-site factors affecting SEO
• page html optimization factors
• image optimization factors
• page content SEO factors
• effective use of keywords
• effective use of internal links
• incorporating social media in your SEO
• SEO tools

The length of this presentation is one hour. However, it can run as long as two hours depending on the level of audience participation. For scheduling and general inquiries please click the link below to send me an email.

 

or use the Artsnova Contact Form to send your inquiry.